![]() The bank has also invested significantly in its people, welcoming more than 330 new staff from Ulster Bank, including Business Direct and Private Banking Teams, and increasing its front-line and customer support staff by 150 over the past year. The rebrand builds on the bank’s €200 million investment in technology and digital capabilities to enhance customer experience on its online banking platform and digital app, along with its more recent investment of €25 million in support of the refurbishment of its 25 new branches opened earlier this year in communities across the country. An initial investment of €5 million into customer research, the development and roll-out of a new visual identity and customer promise and a national advertising campaign, with further investment planned to modernise PTSB locations, including the Bank’s nationwide branch network, over the next 18 months.The introduction of a new customer promise – Altogether More Human – which emphasises PTSB’s intentions as a full-service personal and business bank, to bring great technology and great people together to meet customers’ changing needs and deliver a better banking experience.The new name and visual identity will also feature prominently in the bank’s sponsorships, including the Olympic and Paralympic National teams, The Late Late Show, The Ideal Homes Show and the Guaranteed Irish Awards. The new brand name and visual identity will be phased in across the bank’s operations starting from today and will soon feature across primary branch locations, websites and digital platforms, customer communications and advertising materials. A complete rebranding of the bank as PTSB – an acronym of the bank’s full name and current brand(permanent tsb).The new brand and visual identity was launched to over 2300 PTSB staff at an event in the RDS today. ![]() ![]() This is the first full rebranding and repositioning of the bank since the launch of the Permanent TSB brand in 2002 following the merger of then Irish Permanent and then TSB Bank. Largest rebrand in Ireland in 2023 – initial €5 million investment in rebranding and modernisation programmeįollowing completion of the acquisition of substantial parts of the Ulster Bank Retail, SME and AssetFinance businesses in the Republic of Ireland, Permanent TSB has announced a major overhaul of its brandand business repositioning as a full-service, customer-focused personal and business bank.The move is a major statement of intent, reflecting the much larger scale and business diversification of the bank, its customer focus and growing ambitions for the coming decade.The introduction of a new customer promise – Altogether More Human.Repositioning reflects PTSB’s ambitions as a full-service personal and business bank and its focus on changing customer needs.PTSB to become new brand name for the bank with new visual identity.
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